Workshop | Webinar Wednesdays— The Balancing Act. Part 1
[ok, so I know it's Thursday but bear with me...my week was thrown off and definitely thought it was Wednesday today, my bad] You would probably thinking I am being commissioned by Rachel Brenke or something—truth is, I'm not. She is just pretty awesome and I was able to catch one of her free webinars back in January which was very informative and made so much sense. I jotted down my own notes while watching and I want to share that with you today. The topic of her webinar was Balancing Family and Business. It went on for about an hour or so and she got right to the point with great information.
TO-DO LISTS/ CALENDAR This is the very first thing Rachel talked about. (Perhaps it was on her very own to-do list). Hands down these small (and sometimes long) to-do lists are important. For her, there are two that she uses:
• Global Lists— updating websites, getting accounting organized. Ultimately these are the things that must be done.
• Daily Lists— checking emails and responding to inquiries. Having a daily list helps you prioritize by getting the things that will give the highest return done first! Daily lists also include updated social media to connect with your audience and clients
Use a whiteboard that can be easily seen (because out of sight, out of mind) for your daily lists. Obviously,the global list will turn into the to-do list when deadlines approach. If you're just starting out and in the process of building your business (like myself) your daily list should consist of your marketing plan and strategies.
SETTING HOURS, Rachel made a great point: Set your hours, set the expectation of hours to your clients, and be flexible. There are some photographers out there who just go with the flow and don't have any set hours but it is always good to have them set. If you want your mornings to be free, don't answer any emails, or do anything work related until 9 or 10 am. The only caution she gave was to not spend too much time doing things that might not give you a return on your investment. As far as your calendar is concerned- PUT EVERYTHING IN IT, especially when you first know about it . That what you can bypass trying to remember whose portraits or wedding you have to shoot this Saturday.
OUTSOURCING. Be cautious in this area. Don't outsource things that you are capable of doing yourself. You will want to identify your weaknesses. If you are no good with numbers and don't have a business mindset then hire and accountant. Rachel made a great point when she said, "If you outsource, make sure it is consistent with how you are." Lastly, identify the cost and return on the investment! You wouldn't want to be putting money into something that is not working for you and causing you to lose money.
AUTOMATION. This is the last topic of The Balancing Act: Part 1. Using automation in your business is great—it allows you to get things done at a faster pace and sometimes provides and easier way of doing things. Rachel encouraged the use of MailChimp (or any other email clients), this way, newsletters can be sent out, you can remind clients about their session and any other details ( usually a week prior). Make use of distribution lists that come with email clients. These distribution lists work to store info of inquiries. You can set up workflow distribution: identify the same actions you take eat time and set up a batch process. Do things the same way each time so that it is an easier process for you to get things done.
Stay tuned for part 2 of The Balancing Act Next Wednesday!